A conversation with Gary Briggs former Facebook CMO on GTM Strategies

In this exclusive interview, we had the opportunity to speak with Gary Briggs, Former CMO of Facebook and a seasoned professional with an impressive track record in companies like eBay, PayPal, Google, IBM, and PepsiCo. With his extensive experience as a startup CEO, board member, and advisor, Gary shares his insights on the future of internet interaction, tips for startups navigating US enterprises, essential marketing metrics, and his recommended source of inspiration

Gary’s Call to the Future: Mind-Blowing Changes in Internet Interaction

Our current use of smartphones is already trivial as we stand on the cusp of revolutionary changes in interface structures. The way we interact with the internet is about to undergo mind-blowing transformations. From augmented reality to voice-based interfaces, Gary urges us to brace ourselves for the impending dramatic shifts that will reshape our digital experiences.

Tips for Startups Navigating US Enterprises:

When it comes to pitching your startup to US enterprises, Gary offers valuable advice to increase your chances of success. Here are his top tips

1. Avoid Arrogance: While your project may be your top priority, it’s essential to address and solve problems that resonate with the wider world. Stay humble and receptive to feedback and adapt accordingly.
2. Simplify Your Message: In a world filled with information overload, capturing attention is crucial. Craft benefit-oriented headlines that grab attention and clearly state your point. Support your claims with compelling evidence to make your pitch more persuasive.
3. Follow-up: After meetings or interactions, if someone requests additional materials or information, be sure to deliver on your promise. Following up demonstrates professionalism and commitment.
4. Ask Directly: During meetings, avoid making assumptions and wasting time without making progress. Ask direct questions to gain clarity and move the conversation forward.
5. Talk to the Right People: Don’t settle for a “no” from someone who lacks the authority to make decisions. Ensure you’re communicating with the right person who can say “yes” and make things happen.

Essential Marketing Metrics:

Gary emphasizes the importance of measuring key marketing metrics to gauge success. Here are three essential metrics he highlights

1. Momentum: To assess consumer and buyer sentiment, ask if they believe your best days are still ahead. Determining whether people are genuinely invested in your success can provide valuable insights.
2. Trust: Trust is closely linked to innovation and the acceptance of the value you provide. Build and maintain trust by consistently delivering on your promises and meeting customer expectations.
3. Product: Measure the metric of “time well spent” by evaluating how much time users dedicate to your software or platform. Assess whether users find their time with your product valuable and meaningful.

Gary’s Inspiration Recommendation: “Stratechery” by Ben Thompson
As a source of inspiration, Gary recommends reading “Stratechery” by Ben Thompson. This platform provides insightful analysis and commentary on technology and its impact on society and business. Through thought-provoking articles, Ben Thompson offers valuable perspectives on the intersection of technology, strategy, and innovation.

Conclusion:

Gary Briggs, with his wealth of experience across renowned companies and startups, provides invaluable insights into the future of internet interaction, tips for startups navigating US enterprises, essential marketing metrics, and a recommended source of inspiration. His advice serves as a guiding light for entrepreneurs and marketers looking to thrive in the ever-evolving tech landscape.